
Entrepreneurship & Identity: The Beyond Roots Story
In this episode of the Cuba Buddy podcast, join host Rebekka on a fascinating journey into Cuba's entrepreneurial community. In an interview with founder Adriana Heredia Sanchéz, we learn the story of her business, Beyond Roots. Beyond Roots began as a passion project to promote Afro-Cuban identity and has since grown into a thriving cultural centre that includes different cultural activities, a fashion brand, a wide range of Afro-Cuban hair products, a hair salon and - soon - Cuba's first Afro-Cultural Centre in Havana. From the challenges of entrepreneurship in Cuba to the transformative power of community empowerment, explore Beyond...